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Question: Does the client conduct their horse operation as a horse BUSINESS?

Answer: The reviewing of management and operations policies and procedures is an integral part of the process associated with determining the feasibility of prudent and reasonable business practices.

Question: In the eyes of the court, how important is a business plan?

Answer: The establishment of a business plan for the horse business is necessary to achieve realistic goals. The plan can be implied or written, but there must be a clear image of the intent. And when it is backed by a traceable marketing plan, the intent can be established.

Question: How important is it to have a marketing plan for the sales and services associated with the horse BUSINESS?

Answer:  A marketing plan is an important tool in determining the intention of the horse owner. A marketing plan includes the methods and techniques used to promote and sale the product or services of the owner/farm. Without a marketing plan, the owner/breeder is operating in an unbusinesslike manner. 

These answers represent common sense, but horse owners need to be prepared to defend their actions and business decisions. With our guidance these plans can be established in the beginning, following simple steps with realistic objectives. Or, after the fact, we can work with the horse owner and legal counsel to assess the ‘unwritten’ motives for operation and business which answer these questions.

No one likes an audit, whether for tax purposes or a review of management and operations. We can offer a new perspective of horse expertise to seek a reasonable solution.  

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Hipsley & Associates, LLC 
Lexington, KY

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